Lil' Rob X La Vuelta
June 29th, 2019
Wicho, for La Vuelta, was kind enough to allow for me to meet and photograph the legendary Chicano rapper Lil' Rob for their special La Vuelta fundraiser. All the money raised was for a youth scholarship, so I was more than happy to volunteer as their photographer. Rob took some time after his set to meet his local fans, and so I could photograph him inside his friends custom impala.
June 21st, 2019
Not many photos were taken, but I drove out to the desert for the weekend.
Ocean Beach
June 12th, 2019
San Diego has been undergoing so many changes. It's interesting seeing how a place like Ocean Beach can stay weird during the 21st century. 
Coming of Age
June 1st, 2019
Virgil Abloh's first curated art show was held in Downtown L.A. and featured many artists who's work I'v never seen in person. Ed Templeton and Nobuyoshi Araki to name a couple. I was happy to see a younger San Diego artist, Julian K.(forgot the rest) featured in the show, too. Seeing anyone from home do great things always inspires me. What convinced me to drive up was the fact that it was both a photography and zine show. I was very fortunate to be one of the first 300 people in attendance to receive a custom-made zine with prints of the shows art. Virgil playing tribute to the zine, and street culture overall, is a sign to me that the street-level perspectives of our world is finally receiving the attention it deserves. I can't wait to see all the flowers in the ghettos bloom like they should be. They will be. They are now.
Mamiya Test Shots
May 30th, 2019
It works!
Second Chances
May 7th, 2019
Unbelievable that I bought a Mamiya Super 23 Press for $25. During my regular thrift store rounds, I was fixated on a lonely black bag inside a display case that, unbeknownst to me, was holding a vintage Mamiya rangefinder with 6x9 back. Seeing the beautiful 100mm f2.8 Sekor coupled to the body was an additional surprise. I'll be purchasing 120mm film and praying it fairs well. It certainly shoots and sounds like it's working. My first experience with 120mm wasn't a pleasant one. I bought a Bronica S2 in Mexico City some years ago that resulted in becoming a money pit. Hopefully, this is Mamiya can both join my kit ,and meditations. 1967 was the year it was introduced and the fact that it's survived long enough to meet my eye has me feeling something I haven't in a fairly long time.
April 19th, 2019
A new series sprung to life. MÍrame. I was raised in an area of City Heights near Logan Heights. Inside Logan, there's a neighborhood named Barrio Logan. A common area my parents would frequent to buy groceries, visit relatives, and take my younger brother and I to a then little known spot known as Chicano Park. A predominantly Mexican/Spanish speaking community, my parents being Mexican immigrants felt at ease in a neighborhood they could visit with confidence considering the little English they knew at that time. Today, Barrio Logan is something that didn't exist five to seven years ago. I've been documenting Barrio Logan for around eight years now, and I cannot believe how much change the barrio has gone through in less than a decade. 
MÍrame serves to preserve the imperative, yet overlooked American history occurring before the eyes of the majority Chicanos and the rest of America. During times where Mexican-American culture is increasingly adopted for mass-marketing and instant online gratification, we're in a sense forgetting about who we were as a people less than twenty years ago. We, as Chicanos(latinos), are experiencing an incredible transition. This experience is us becoming the majority racial demographic of the United States of America. This unbeknown inheritance of America is distracting many from the drastic, at times self inflicted, changes taking place inside the barrios of San Diego, and across the country. 
Eva's 4th birthday
April 11th, 2019
On this day, one of the most important humans in my life was born. My niece, Eva, turned four this week. Her laughter, smile, and sense of humor are contagious. Each and every passing day, I thank the stars for bringing the embodiment of joy into my life. Your happiness forever inspires me.
Tune up
March 25th, 2019
Last Friday, I made the decision to return to San Diego because an injury from an old job that is preventing me to do a few basic functions. There's a shortlist of other things I'll be tending to while here, so it appears I'll be in my hometown for a a few weeks perhaps. It feels good to reconnect with some of my old spots where I would go to clear my mind. My teacher, Tony, and my scientist friend, Kate, have been a great help since my arrival. Some projects I've had in mind are ready to be real and I'm happy to have received some direction from them. My camera joined me for a walk in Chicano Park this past weekend. I'm happy to have had time to shoot. Sometimes it's difficult to have time like this. I'm happy I did
March 7th, 2019
These past three days I was working on set alongside a couple of my good friends. I rarely get any time to work with a team on the field, so, working with two friends made this experience not only memorable, but easier to learn on the job. We helped film a soon-to-be released show that explores featured U.S. cities's culture, food, community, etc. This week, my hometown of San Diego was featured and I'm happy to have played a part in the production. For the first time, I had the roll of producer during this shoots Chicano/Latino segment in Barrio Logan and Chicano Park. Talk about being in the right place at the right time. I haven't been able to shoot much, so I'm thankful this came down my way. I'm also thankful to have met more people in Barrio Logan that are doing great things as young independent business owners. Many thanks to my friend Dan for bringing me onboard this shoot. Below are samples of my time with Jagermeister.
An eroding foundation
January 4th, 2018
My father called to inform me that my tio Antonio would be taken off life support. He had health complications that put him in a coma soon after my dad and I left Mexico last November. He regained consciousness after some time and was brought back to the states to receive further treatment. Unfortunately, he fell into a vegetative state that he would never come out of. The last thing mentioned during this call was that my grandfather had passed away in his sleep that same morning. I love and miss you both. I'm very thankful to have shared some time on the ranch with you both before your death. Rest in peace grandpa and tio Antonio.
Last camping trip for the year
December 22nd, 2018
The last camping trip of the year took place in Red Rock Canyon. The holiday didn't seem to attract many to the desert around this time of year so I had many sites to choose from when my girlfriend and I arrived to the campgrounds. We setup our campsite fairly easy in the day and had a sizable portion of the day to explore the closest towns we could drive to. Lone Pine was nice to revisit, and new places like Darwin and Keeler were nice to explore for a while. 
Hangin' out in the California deserts
November 11th, 2018
My girlfriend and I have been driving around Southern California's deserts and visiting new areas to photograph. Life have been a little more low-key on my end so things will start to pick up again when they need to. Photos are still being taken though :)
(Pictured below- Yours truly inside of an empty swimming pool)
El Mundo Herrera: The drive back home
November 3rd, 2018
After staying a week at my grandparents home it was time for my father and I to return to California. My tio Antonio was picked up by us in Phoenix on our way to Durango, but he had to stay behind due to health concerns regarding his dialysis. We packed our bags last night and started our day and a half drive around 4:00-5:00am. My father and grandpa had a moment during our last couple days in which my father said to him "we all love you.",  grandpa replied "Yes. I believe you all."
El Mundo Herrera
October 25th, 2018
A couple weeks after my birthday, my father received word that his father was in very poor health. I accompanied my father on a very short notice trip to the state of Durango in Mexico to help him care for my grandfather. My 83 year old grandpa has lived a rough life that has unfortunately left him with many physical heath problems. Being a father, cowboy, farmer, police officer, and farmer again, has had him living a life of mostly work. He has been farming before I was even conceived, but unfortunately that lifestyle came to an end around 5-7 years ago...his body simply cannot keep up. My grandfathers health has also been slowly declining ever since my grandmother passed away. I greeted my grandfather as soon as we arrived; he said he didn't remember me. 
*Pictured below left to right*
1.)My grandfather in his living room; 2.)My father and his younger brother(w/red cap)Antonio; 3.)My father, tio Lupe(in background w/white hat), tia Mari(tio Lupes wife), my grandfather and tio Abel(identical twin w/Antonio) mourning at my grandmothers grave during Day of the Dead.
Malibu resurfaces
September 18th, 2018
I had a couple rolls of film developed and completely forgot about the shots I had taken at a Malibu house party the WEDIDIT label had earlier in the year. A$AP NAST(pictured below w/black jacket) and I took each others picture. He also shoots film and uses a small Yashica p&s. 
Mexican Independence Day
September 16th, 2018
This past Sunday, a friend and I drove to East. L.A. so we could watch the Mexican Independence Day parade. Floats from representing every state in Mexico followed one after the other. Indigenous dancers, Mariachi, Mexican celebrities, etc. also made their way down Cesar Chavez Avenue. Every state had something beautiful to display. A smile was brought to my face every single time people loudly cheered at the sight of their home state's name on an approaching banner. Seeing things like this parade have me miss Mexico and my relatives there. Maybe it's time to head back soon-ish.  
Upcoming show
September 12th, 2018
This Saturday(15th of Sept.) I'll have a couple pieces, one of them being new, in the Labor fo Love group show at Art Share L.A. My pieces will share the space along with 20 total artists. Stop by and say hello if you happen to be in Downtown L.A. this weekend :)

Summer trips
September 6th, 2018
I've been away for a good while because I've been busy documenting the southern half of California during this past summer. Many trips up north of L.A., visits to the coastal towns, ghost towns, and many many trips to the deserts have kept me pretty busy. A lot of work will soon be added on my site, but that requires a little more time that I'll soon be soon putting in. I hope everyone had a great summer.
The last supper
August 11th, 2018
I miss you.
My Jump! & Goodyear
July 9th, 2018

Close, but, not close enough.
June 23rd, 2018
This was taken just a couple weeks before Brazil eliminated Mexico from entering the World Cup quarterfinals. It seemed as is half of Los Angeles(having a massive Mexican population) was heart broken, yet again, from advancing in the World Cup. The Mexican team gets a little closer with each passing tournament. Better luck for them next time. 
WEDIDIT 10th Anniversary
June 22nd, 2018

This Friday I hung out with the WEDIDIT crew for their 10th anniversary show. The labels talents performed/celebrated 10 years of creative output with a sold out in Los Angeles. Shlohmo, D33J, Groundislava, Nick Melons, Swan Lingo and Juice Jackal filled the night with music to an incredibly supportive following. Secret guests included Jeremih, R.L. Grime, Joji and Deb Never. A young audience full of smiles celebrated along with WEDIDITlate into the night. Thanks again to WEDIDIT for bringing me over to document their special day.
​​​​​​​​​​​​​​​​​​​​​Bucket list
June 2nd, 2018
My last gig was very special. MyJump(my hired me to aid them in documenting Sharon's first hot air ballon ride with her grandson. All, minus the pilot, had never been on a hot air balloon ride before. Sharon and her grandson, Avery, had a beautiful and peaceful evening watching the sunset over the ocean as we flew inland over some impressive properties.

WEDIDIT X Baume Watches Malibu house party
May 20th, 2018
WEDIDIT and Baume Watches threw a house party in Malibu. I received the address from WEDIDIT the day prior and already could hear the older music I was listening to during my teenage years. I had a great time covering the event and the photos show that I did. Many thanks to the WEDIDIT crew and Baume Watches for treating me well.
Cinco de Mayo
May 5th, 2018
This Cinco de Mayo, I had the pleasure of covering the 9th annual Taco Madness. Taco Madness hosted some of the most popular Mexican street-food vendors in Southern California and brought them all together for their 9th annual showdown for best taco.
Sun Valley
April 18th, 2018.
On my way to work, I happened to stop in a part of Los Angeles that is new to me. Getting food for my day at work was the main priority, but the scene around the grocery store was too much for me to "remember for next time". After buying my food, I took my camera out of my car and took 15-20 minutes to shoot around before driving over to Manhattan Beach. It looks like Sun Valley will be receiving few more visits from me in the not too distant future.
Stargazing in Red Rock Canyon
March 27th, 2018
A short venture out into the California desert. Stargazing isn't really much about words for me, personally. Here's a photo of the night sky in Red Rock Canyon.
Star Jungle
March 11th, 2018
Last night I was able to catch my good friend Jesus Gonzalez(@amethystjesus) and his band Star Jungle perform at a cozy little hippy-esque venue. Aside from literally having only one song titled 'I am a unicorn', everything is made up on the spot. A fusion of rock, funk, R 'n' B and psychedelic sounds keep the attention of their audience throughout their set. Jesus and Adam lead the band with both excellent musicianship and showmanship. If you hear Star Jungle is in your town you should definitely check them out. I don't believe you'll leave disappointed.

Bart portrait
March 2nd, 2018
During this visit to my parents home, I went to my old room and had a portrait session with my Bart Simpson doll. Lighting kits are a new tool for me, so I'm practicing with some funny things around the house and Bart made for a great subject.
Last(minute) night with Adan Jodorowsky
February 24th, 2018
Last night, I finally had the opportunity to document one of my favorite musicians. Adan Jodorowsky(Formerly Adanowsky), is the son of legendary film director Alejandro Jodorowsky. His musical talents also make their way into his father's films as composer. His music places everyone in a good mood. Uplifting songs inspire some to dance, but it all gets much more lively once Adan goes into the audience and dances with them. Everyone smiles and dances while his presence seems to change from an international rocker, to that of a man amongst friends at a party.
February 20th, 2018
A last minute shoot with the night crew at Filiberto's presented itself while I was out shooting in City Heights during a visit home. I happily took their trade of food for some shots of their workplace.
Beverly Hills
February 15th, 2018
My assignments from Beverly Hills are interesting. Yes, the flashy luxury lifestyle looks like a nice show, but I really enjoy how everyone that visits Rodeo Dr. appear to be on set. Many selfies and displays of the latest in fashion along the walkways make for an interesting energy between the subject matter and I. Assignments here are sure usually short in time since theres only so much for me to see there. 
Rest stop
February 10th, 2018
On my way up to LA , I had a quick dinner stop(Taco Bell) while watching this sunset. After dinner, I took a brisk walk along the short street to photograph this pedestrian bridge in San Clemente.
Chicano Park
February 3rd, 2018
A pro-Trump San Diegan conservative group hosted it's 2nd annual Patriot Picnic in Barrio Logan. Their controversial picnic/protest was held in Chicano Park; a historical location which is at the heart and center of Barrio Logan, and local Chicano culture with historic murals that tell the story of the parks creation. The group of roughly 50 conservatives were met with around 500-600 Chicanos(with allies including Antifa) in counter protest. The interactions with both groups were hostile and violent once both sides took to the streets.
Hawthorne, Ca.
January 25th, 2018
Inglewood brings me a lot of memories of Mexico City. I feel like I'm in the barrios that surround my uncle's home. It feels like the sort of neighborhood in Cuautepec where I'd find my cousin Abraham selling tamales and atole during the early mornings.
San Pedro, Ca.
January 20th, 2018
Working for Edwin has been a great experience. Having full creative control of the photographic process is where I feel most comfortable. I'm learning how to move around LA on my own thanks to this job, and also learning much about LA just by watching it move before my eyes. My assignment this week was to shoot the Korean Friendship Bell in San Pedro. This shrine sits on a grassy cliff overlooking the ocean. 
Bakersfield, Ca.
January 14th, 2018
My friend, Monica, and I took a drive up north outside of Santa Clarita where we stopped along our drive to photograph anything that caught our eye. Our first stop was Bakersfield. Technically, there isn't much to see in Bakersfield... I usually have a field day whenever I'm in town for some reason. 
Personal projects.
January 10th, 2018
While working, something I've been collecting is photos of older retro signs. It's very interesting to see something so outdated operating in such a modern environment where everything seems to be changing ownership every 4-6 months. I do my best to document the better examples in Los Angeles that still are serving their purpose.
Work in Los Angeles.
January 5th, 2018
I've managed to land an ongoing gig with a man named Edwin. Ed is an instagram blogger and has hired me to provide content for his blog. He assigns me a couple cities within LA every week, then I go to to the selected points of interest and capture images displaying the contrast that exists within LA. Ed appears to be a great friend and relationship to have. Everyone he's introduced me to has been nothing but kind. Hopefully, this trend continues.
Happy New Year!
January 1st, 2018.
Much has happened on my end. Before the year closed, my brother surprised the family by announcing that he would be leaving on the 8th to join the army. I announced before that that I'd be relocating to Los Angeles by the end of this month. More opportunities are present for me there so I'm making the move. My creative projects and work will soon be based in LA and I can't help but feel a good feeling about moving up to an enormous city from a much more mellow San Diego. 
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