I've been documenting the drastic changes currently unfolding within the Chicano environment. Food, clothing, among a number of other elements found in Chicano culture are now tools for mass markets, and mainly, instant online gratification. The recent spike in interest has also brought along what appears as an erasure of the true Chicano identity. This erasure is nurtured in part by later generations more open to diversifying a culture that is a unique American experience tightly bonded with cultural, racial, including religious, influences from neighboring Mexico. Now, with the changing of words(i.e. latinx, chicanx), including a push for the change of definition to be more "inclusive" of others not fitting the terms original racially based meaning. The increased commercialization and branding of Mexican-American culture makes it now more difficult than before for the average person to understand what really is a “Chicano.”

The first use of the term Chicano was by Arizonan Mexican-American writer, Mario Suarez, to describe the Mexican-American inhabitants of a Tucson barrio for a sketch titled, "El Hoyo," for the Arizona Quarterly in 1947. The term Chicanos was originally used as a derogatory label for the sons and daughters of Mexican migrants. After it's inception, and notably the period during the sixties and seventies, Chicanos through the creation of works of literary and visual art validated the Mexican-American ethnicity and cultural practices. A relatively recent and important time in American history sparked what is presently known as the "Chicano Renaissance." The Mexican-American population is projected to be the majority in the United States by 2045-2050. Some say sooner.​​​​​​​
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